The Importance of Location for a Coffee Franchise
Is this is a high traffic location? Most people are rather lazy by nature. You want to find a location that people will drive by often. In other words, you do not want to select a location for your coffee franchise that is low traffic-at least not if big business is your goal. If you found a location that you think is perfect for a coffee shop sit back sometime and see how much traffic drives by the area you are considering. If the rate of traffic is busy you will get a good bit of advertisement value from putting up a sign and having people pull in on impulse.
Can customers easily get into and out of your location? As a customer there are few things that I find more frustrating than a business that is located in an area that proves difficult for entry and exits. Most coffee franchise customers are going to be in a hurry and on the go. You want to make the process as seamless as possible and this means you want a location that allows quick access off the road and back onto the road. People are more likely to make you a daily or weekly stop if your business is convenient for them to enter and exit. Many coffee franchises are electing to have two drive thru windows for added convenience, this is something else you may want to consider for your location if possible.
Is it near entertainment? You might find yourself awed and amazed at the number of people who stop in for a cup of coffee and perhaps a sweet treat after a night at the movie, theater, or even a game of bowling. Many people find that a great cup of coffee is a nice way to end the day (especially if you have a nice variety of decaf on hand). Even those that may not have considered it before will find they are often tempted to make the stop after a movie-especially those on dates that aren't quite ready for them to end if they see the sign and the coffee franchise in question is located conveniently near the theater or other entertainment venue.
With these things in mind, make sure you choose your location carefully for the best possible effect. Location won't guarantee success but a great location is a good deal of insulation against failure. When planning your coffee franchise keep all the locations in mind, ask the questions mentioned above, and go with the location that really is the best location to attract business rather than the location that has a certain look. Aesthetics can always be changed later on; the location is pretty firm once selected.
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